Having your business listed with directories makes easier to get indexed in the major search engines and helps people find you online. There are many sites those can publish your article or blog which must be relevancy to that website and also the content should not be used in your own website. LIIM Institute web professionals provides hands on in Link Building for effective SEO Course Training in Chandigarh.
How Link Building improves page rank in SEO?
Link Building is one of the prime factors of SEO to improve rank on search engine. To improve the traffic on your website link building is the pillar. It is the process of getting other websites to link back to your website. Link directs the people to content therefore link building if there is high quality content. One must be very familiar with relevance and authority of the links. They are well chosen by the relevancy of the content and targeted to the audience. If there is any mismatch between the relevancy of the content and its links then user will leave the site and simultaneously increases the bounce rate.
Internal link building:
You cannot control or engage the user to link to your website content. To influence anchor text is best way out. It would help people to get in depth of that word also it is most important things search engines considered in ranking a page. Only high quality and trusted pages must be linked from the anchor text. It’s a myth that anchor text should linked to the home page only. There must be complete relevancy to the linked page and its page rank must be high. The excess of anchor text on a page is not a good practice only focus keyword builds quality in-bound links with rich anchor text to the landing pages. There is keyword research tool can be used to determine focus keyword.
External link building:
With the contradictory to internal link building, external link building is another effective way to link to another website. These links can be sometimes paid so it is an investment for high page rank or high domain authority websites. You can choose the best article, blog, page or website following Google Webmaster tool guidelines. Also your relationship with other people helps you to increase the chance of gaining quality links. There are some dedicated web pages which are used for link exchange. Another way is to submit link though press release. This link building strictly allows rich text as articles and its content is not used in your own website. Face book and twitter is considered to be the best option for link building.
Also you should analyze the competitor back links there may be such links from such a place would be very that may helpful for powerful link juice your website would receive. The use of Info graphics, videos, webinar recordings, transcripts, podcasts from research can use for link building
Some link building tools can be used as:
- SERP Research Tool
- Link Juice Recovery Tool
- Common Back links Tool
- Link Juice Thief
- Backlink Profiler
- Bulk URL Analyzer